How to Increase Spending Limit on Instagram
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If you’re running ads on Instagram, you might have encountered a spending limit that restricts how much you can spend. This limit is set based on various factors, such as your ad account history, payment behavior, and account verification. If you want to scale your campaigns and reach a larger audience, increasing your Instagram spending limit is essential.
In this guide, you’ll learn how to increase the spending limit on Instagram, how to increase ad spending limit on Instagram, and how to increase account spending limit on Instagram with practical steps. Let’s dive in!
What is the Instagram Spending Limit?
The Instagram spending limit refers to the maximum amount you can spend on ads before your billing threshold is reached. It is directly linked to Facebook Ads Manager, as Instagram ads are managed through Meta’s advertising platform.
Types of Spending Limits on Instagram Ads
- Billing Threshold – The amount you can spend before Meta charges your payment method.
- Account Spending Limit – A cap you set to control overall ad expenses.
- Daily & Lifetime Budget Limits – The limits you set within individual ad campaigns.
To scale your Instagram ads effectively, you may need to increase the ad spending limit on Instagram based on your business needs.
Why Does Instagram Limit Your Ad Spend?
Meta enforces spending limits for several reasons:
✅ New Advertiser Policy – New accounts typically start with a lower limit to prevent fraud.
✅ Payment History – Your account needs a consistent payment record before higher limits are allowed.
✅ Ad Performance – If your ads frequently get flagged or disapproved, your limit might stay low.
✅ Billing Method – Some payment methods, like prepaid cards, may have stricter limits.
If you’ve been running ads consistently and want to increase your Instagram spending limit, follow the steps below.
How to Increase Spending Limit on Instagram?
1. Verify Your Business and Account
Meta prioritizes verified businesses when adjusting ad limits. To increase your Instagram account spending limit, ensure:
✔ Your Instagram Business Account is linked to a verified Facebook Business Manager.
✔ You have completed the Business Verification Process in Meta Business Suite.
✔ Your payment method is a reliable credit card rather than prepaid or debit cards.
👉 Steps to Verify Your Business:
- Go to Meta Business Settings (business.facebook.com).
- Navigate to Security Center → Click Start Verification.
- Submit the required business documents (e.g., license, tax certificate).
- Wait for Meta to approve your verification.
Once verified, you may see an automatic increase in your Instagram ad spending limit.
2. Increase Your Billing Threshold
Your billing threshold determines when Meta charges you for ad spend. If you hit this threshold frequently, your ads may pause until payment is processed. Increasing it can help maintain a smoother ad flow.
👉 Steps to Increase Billing Threshold:
- Go to Facebook Ads Manager → Click on Billing.
- Look for Payment Settings and find your current billing threshold.
- If eligible, you’ll see an option to increase your threshold. Click Edit and select a higher limit.
- If you don’t see the option, keep spending consistently, and Meta may increase it automatically.
Pro Tip: To increase your Instagram ad spending limit, pay your ad invoices on time and maintain a good payment history.
3. Request a Higher Spending Limit from Meta
If your spending limit is still low, you can contact Meta Support to request an increase.
👉 How to Request a Higher Spending Limit:
- Go to Meta Business Help Center (Meta Support).
- Click on Get Support → Select Billing & Payments.
- Request an increase, explaining your ad goals and consistent payment record.
- Provide proof of successful ad payments and a valid business reason for the increase.
Meta will review your request, and if you meet their criteria, your Instagram spending limit may be increased.
4. Increase Ad Spend Gradually
Meta prefers advertisers who spend consistently over time rather than making sudden large payments. To improve your chances of increasing your Instagram ad spending limit, follow these strategies:
✔ Start with a lower budget and increase it steadily over weeks.
✔ Run multiple ad campaigns with different objectives.
✔ Avoid frequent pausing and restarting of ads, as this may signal instability.
A consistent spending pattern can signal to Meta that you’re a reliable advertiser, leading to an automatic limit increase.
5. Use a High-Quality Payment Method
Your choice of payment method impacts your spending limit. Meta prefers:
✔ Credit cards (Visa, Mastercard, American Express) over debit or prepaid cards.
✔ PayPal with a linked bank account.
✔ Direct bank transfers for higher spending accounts.
If your Instagram spending limit is low, switching to a more reliable payment method can help.
6. Use Facebook Business Manager Properly
Proper use of Facebook Business Manager ensures your ad account stays in good standing. Here’s what to do:
✔ Add multiple admin users to your business account.
✔ Use an official business email instead of personal emails.
✔ Keep your billing info updated to prevent payment failures.
✔ Avoid policy violations (like misleading ads or prohibited content).
A well-managed Meta Business Manager can lead to an increase in your Instagram ad spending limit over time.
Common Issues and Fixes
If you’re struggling to increase your Instagram account spending limit, here are some common problems and solutions:
❌ Payment Declined – Ensure your card has enough funds or switch to a different payment method.
❌ Ad Account Restricted – Check for policy violations and appeal if necessary.
❌ Billing Threshold Stuck – Keep spending regularly, and Meta may adjust it over time.
Final Thoughts
Increasing your Instagram spending limit is essential for scaling your ads and reaching a broader audience. The key steps include:
✅ Verifying your business and payment method.
✅ Requesting a higher billing threshold.
✅ Contacting Meta Support for manual adjustments.
✅ Spending gradually and consistently.
✅ Using Facebook Business Manager correctly.
By following these steps, you can successfully increase your ad spending limit on Instagram and maximize your advertising potential.
Have any questions? Drop them in the comments!
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